2012/2013 CAMPAIGNS
MOTORCYCLE SAFETY:
For more information on the current motorcycle safety campaign click here.
CYCLE SAFETY:
For further on the current cycle safety campaign “Going Somewhere? So am I…” click here.
ALCOHOL CAMPAIGN
The Council’s alcohol road safety campaign targeting drink driving will include two activities during November 2012 – March 2013. The campaign is a collaborative effort between Police and Students Against Driving Drunk (SADD).
The purpose of the alcohol campaign is to communicate road safety messages that positively reinforce safe and sober driving behaviour and travel planning tips that will help promote change in the drinking culture in Christchurch. The tag line for both campaigns is ‘Plan ahead – Plot your night to avoid drink driving. 
One of the activities targets younger people at bars located in 4 suburban areas in Christchurch– Addington, Merivale, Hornby and Riccarton. Timing for this activity is during Addington Cup week, pre-Christmas and Orientation week. Posters, bathroom mirror decals and coasters will be placed in bars in these areas and bottle bags printed with the ‘Plan Ahead’ message will be distributed at bottle stores. The mirror decals with nuances of ‘pop culture’ will be placed in male and female bathrooms.
INTERSECTIONS: Intersections are among the most dangerous places on the New Zealand road network. Current campaigns to raise awareness of correct behaviour at intersections include:
Yellow Light means STOP
Increasing safety for road users at intersections is a high priority in the government’s “Safer Journeys’ strategy over the period 2010-2020. The Council’s Road Safety Education team have launched a repeat of last years successful intersection campaign targeting yellow light runners. The mass media campaign which runs from October to the end of December aims to raise awareness that a yellow light means “STOP if you can safely”.
60% of crashes occur on local Christchurch roads at intersections due to failing to give way or stop and 56% of crashes that occur at local Christchurch intersections involve young drivers aged 16-24 on either their learners or restricted licence
Turning At a Laned Intersection
In conjunction with the NZ Police, CCC are drawing attention to the rules around “Turning at a laned intersection”. The rules are: When two vehicles are turning into the same road at an intersection marked in lanes, both vehicles stay in the same lane throughout the turn e.g. Car A into left-hand lane, Car B into right-hand lane.
Postcard sized pamphlets have been produced that depict turning into the nearest lane on one side and ‘yellow means stop’ on the other are available from Council, Police and various other channels to communicate road safety.
